Typography Fundamentals: Design, Readability & Visual Communication

web-development.

Course Modules:

Module 1: Introduction to Typography

The role of typography in design

Brief history of type and printing

Serif vs. sans-serif vs. display fonts

Module 2: Anatomy of Type

Understanding letterforms: x-height, baseline, ascenders, descenders

Typeface classification

Ligatures, tracking, kerning, and leading

Module 3: Creating Hierarchy and Structure

Establishing visual order with type

Size, weight, and spacing as organizational tools

Using grids and modular systems

Module 4: Font Pairing and Style

Strategies for font pairing (contrast vs. harmony)

Choosing fonts for tone and purpose

Avoiding common typography mistakes

Module 5: Typography in Digital Design

Responsive typography for web and mobile

Accessibility standards and legibility

Best practices for UI/UX readability

Module 6: Print Typography and Layout

Working with type in brochures, posters, and books

Print production terms: CMYK, DPI, bleeds

Typography for editorial and advertising

Module 7: Capstone Project – Build a Typographic Layout

Choose a format: landing page, poster, article, or ad

Create a design with strong hierarchy and readable text

Submit your final design file and rationale report

Tools & Technologies Used:

Adobe Illustrator, InDesign, and Photoshop

Figma and Canva

Google Fonts and Adobe Fonts libraries

Target Audience:

Graphic designers and creative professionals

UI/UX designers and web developers

Content creators and marketers

Students studying design or communication

Global Learning Benefits:

Design text that communicates clearly and looks polished

Strengthen your creative projects with better font usage

Master design systems for visual branding and storytelling

Build a portfolio of layout and typography-based designs

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