Customer Segmentation with Machine Learning: Discovering Audiences Through Data
The Customer Segmentation with Machine Learning course by MasterStudy helps learners build AI systems that group customers based on behaviors, preferences, or value. Segmentation is a powerful strategy to personalize marketing, optimize product offerings, and improve customer experience. Through this course, you'll apply unsupervised learning techniques like K-means, DBSCAN, and hierarchical clustering, and learn how to interpret, visualize, and act on customer groups for measurable business outcomes.
